I do not have comparison enabled but I still see delta % displayed on the report, what does it mean? July 11, 2023 20:40 The toggle Show comparison is there only for the graph. Organic Ads will by default calculate delta % based on Previous Day for the Hourly Report or Previous Period for the Detailed Report. Related articles Improving SEO with Organic Content I have noticed a lower fill rate on my site. Is this something I should be concerned about?