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AAd Requests The number of times an ad server has received a request to display an ad. This can occur when a webpage or app with an ad space is loaded or refreshed. Ad requests provide insights into potential ad visibility and can help determine the demand for ad spaces on your platform. Ad Requests / Pageview The average number of ad requests made per pageview. This metric helps gauge the potential ad visibility on each page, offering insights into your ad inventory demand per page visit. The formula to calculate Ad Requests per Pageview is: Ad Requests / Pageview = Total Ad Requests / Total Pageviews Ad Requests / Session The average number of ad requests made during a single session. This metric provides insight into the potential ad exposure for each user visit. The formula to calculate Ad Requests per Session is: Ad Requests / Session = Total Ad Requests / Total Sessions Average Page Load Time (sec) The average duration, measured in seconds, it takes for a page to load completely. This starts from the initiation of the pageview, such as clicking on a page link, and ends when the browser has finished loading the page. Monitoring this metric can provide insights into user experience and website performance. Average Session Duration The average length of a user's session within a specific time period. It's calculated by dividing the total duration of all sessions by the total number of sessions. This metric provides insights into user engagement, indicating how long, on average, users interact with your platform during each visit. The formula is Total session duration / Total sessions. CCategories The collection of all category labels associated with a specific piece of content. These categories serve to classify the content according to its main themes or topics, aiding in content organization, search optimization, and targeted advertising. Channel The primary categories under which an ad impression is sorted. These classifications essentially fall into three groups:
These classifications are designed to streamline the organization and analysis of your ad impressions based on their sourcing and transaction methods. Contributors The comprehensive list of individuals who have contributed to a particular piece of content. This can include authors, editors, photographers, or anyone else who played a part in the creation or refinement of the content. Tracking contributors can offer insights into collaboration patterns and the impact of various team members on content performance. Country The geographical location tied to the IP address from which the ad request was made. This allows you to track and analyze your data based on the geographic distribution of your ad impressions. DDate Signifies the daily breakdown of data. This provides you with an aggregated view of the metrics for each individual day. In the Organic system, this data is presented in the format: YYYY-MM-DD, enabling a clear and concise understanding of the daily performance of your metrics. Demand Partner A "Demand Partner", sometimes referred to as a bidder, represents a business entity that intends to display their advertisements. In the context of your report, this term helps identify the companies or organizations that are investing in advertising on your platform. Device Denotes the category of devices (Desktop, Tablet, Mobile) used to access the content or ads. Please note that different revenue sources may have their own device classifications, but we standardize these into the three aforementioned categories for consistency and easier analysis. EeCPM Effective Cost Per Mille or the estimated revenue generated for every 1,000 ad impressions. It's a performance measure to help you evaluate the effectiveness of your advertisements. The formula to calculate eCPM is: eCPM = (Revenue / Impressions) x 1,000 FFill Rate The percentage of ad requests that were filled with ads. It's an important metric for evaluating the effectiveness of your ad serving process, as it reveals how many of the total ad requests resulted in an ad being served. The formula to calculate Fill Rate is: Fill Rate = (Total Impressions / Total Ad Requests) x 100% IImpressions The number of times your ads have been displayed. This does not include unfilled impressions, which are instances where an ad request did not result in an ad being shown. Impressions provide a fundamental metric to gauge the reach and visibility of your ads. Impressions / Pageview The average number of ad impressions that occur per pageview. This metric provides insights into the frequency of ad exposure per page visit, allowing you to understand the reach of your ads per page interaction. The formula to calculate Impressions per Pageview is: Impressions / Pageview = Total Impressions / Total Pageviews Impressions / Sessions The average number of ad impressions delivered during a single session. This metric provides insights into the exposure of your ads per user visit, indicating how often users are seeing your ads. The formula to calculate Impressions per Session is: Impressions / Session = Total Impressions / Total Sessions OOperating System The software that runs on the devices used to access your content or ads. This could be systems like Android, iOS, Windows, macOS, etc. Tracking the operating system can provide valuable insights into the preferences and habits of your user base, aiding in more targeted and effective ad placement. PPageviews The total count of individual pages that have been loaded (or reloaded) in a browser. This metric captures the total number of full pageviews during a selected period. Monitoring pageviews can provide insights into user behavior, engagement levels, and the popularity of specific content within your platform. Pageviews / Session The average number of pages viewed during a single session. This metric provides insights into user engagement, showing how much content users typically consume per visit. The formula to calculate Pageviews per Session is: Pageviews / Session = Total Pageviews / Total Sessions Placement Describes a specific configuration that combines ad format, designated sections of a site, and device type. This allows for strategic positioning of advertisements, offering more granular control over where and how ads are displayed on your domain. Primary Author The first name listed in the author list associated with a particular piece of content. This is typically the individual who has made the most significant contribution to the creation of the content. Tracking the primary author can provide insights into the performance of content based on individual contributors. Primary Category The foremost category within the list of categories associated with a particular piece of content. It usually signifies the main theme or subject matter of the content, helping to organize your data and enabling more targeted advertising based on content relevance. This is also leveraged for targeting ads. Published Date The specific date when a piece of content was made publicly available. This provides a chronological reference point, which can be particularly useful when analyzing data trends over time or assessing the performance of content post-publication
RRefresh Count The number of times a placement is refreshed. A count of 0 indicates the initial impression, meaning the ad has been loaded for the first time. As the refresh count increases, it signifies that the same placement has been refreshed X number of times. This can be helpful in analyzing ad viewability and user engagement over time. Revenue The gross ad revenue generated, which includes the share attributed to Organic Ads. At the end of each cycle, Organic reconciles this amount and issues you a check for the net amount. Revenue Source The origin of your revenue. This could be Google, Connatix, or any other third-party platforms that we integrate with. Essentially, it's a way to track and analyze where your earnings are coming from. RPM Revenue Per Mille (thousand) Pageviews. It represents the average revenue generated for every 1,000 pageviews. This is an important metric to measure the effectiveness of your site at generating revenue. The formula to calculate RPM is: RPM = (Total Revenue / Total Pageviews) x 1,000 RPS Revenue Per Mille (thousand) Sessions. It signifies the average revenue generated for every 1,000 user sessions. The formula to calculate RPS is: RPS = (Total Revenue / Total Sessions) x 1,000
SSite The specific domain that the selected metrics are associated with. This allows for tracking and analyzing performance on a site-by-site basis. Size The dimensions of the ad slot where creatives are served from Ad Manager or Ad Exchange. Please note, this may vary from the creative size reported in Ad Exchange. The possible values include:
Fluid: Refers to Google-rendered Native & Fluid ads. Interstitial: Denotes Interstitial ads. Native: Refers to Custom rendered native ads. Video/Overlay: Represents Video ads. <width>x<height>: Represents fixed-size ads. Sessions A set of user interactions that occur on your website within a specific time frame. A session could encompass multiple pageviews, events, social interactions, and ecommerce transactions. This metric provides insights into user activity during a single visit, helping you understand how users engage with your platform. Sessions / Users The average number of sessions per user within the reporting period. It's a measure of how often, on average, each user visits your site. The formula to calculate Sessions per User is: Sessions / User = Total Sessions / Total Users TTags Tags within the CMS (Content Management System). These are small, descriptive keywords attached to your content that act as labels, informing browsers about the nature of the content. They help categorize and identify content, enhancing its discoverability and relevancy for targeted advertising and search optimization. Time The hourly breakdown of data. This enables a detailed view of activity within each day. In the Organic system, this data is displayed in the format: YYYY-MM-DD HH. This allows you to track the progression of metrics on an hourly basis within a specific day Title The specific name or headline given to a piece of content. This often provides a brief overview or encapsulates the main theme of the content. Tracking titles can help you assess the performance and engagement of individual pieces of content within your platform UUnfilled Impressions The number of ad requests that did not result in an ad being delivered. This can occur for various reasons such as lack of available ads matching the request criteria, or technical issues. Monitoring unfilled impressions can help identify potential issues or gaps in ad delivery and demand. Users Individuals who have visited your website at least once within the reporting period. This metric includes both new and returning visitors. Tracking users helps you understand the size of your audience, offering insights into your reach and the effectiveness of your user acquisition strategies. VViewability The percentage of ads that were displayed in a manner that could be seen by users. It's a critical metric for evaluating the quality of your ad placements, as it provides insights into how many of the served ads had the potential to be noticed by users. The formula to calculate Viewability is: Viewability = (Viewable Impressions / Measurable Impressions) x 100%
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