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A company that sells another company's products for a commission.
A contract that defines the terms of the commission and other arrangements between an affiliate and an advertiser.
A link from an affiliate's website to an advertiser's website as part of an affiliate agreement.
A marketplace that connects merchants (advertisers) with affiliates (publishers).
Similar to an affiliate network, but the merchant lists the products/offers directly in its own program.
Amazon Standard Identification Number, a unique identifier for Amazon.com products.
Conversion and Conversion Rate
Conversion occurs when a user interacts with an ad and takes a valuable action. Conversion rate is the ratio of interactions to valued actions.
Cost per action is a measurement of advertising costs based on direct user actions.
Cost per mille, the cost advertisers pay for impressions (views) of an ad.
Deep (Affiliate) Link
A link that directs to a specific product rather than the advertiser's homepage.
International Article Number or European Article Number, a 13-digit product identifier used outside the U.S. and Canada.
Global Standards 1, an organization that assigns GTINs and other standards
Global Trade Item Number, is a sequence of numbers associated with a barcode to identify a product.
The number of digital views a piece of content, such as an ad, has collected.
International Standard Book Number, a unique identifier for books.
Manufacturer Part Number, is an alphanumeric code specific to a manufacturer.
Nato Stock Number, a 13-digit universal product identifier used by NATO countries.
Pixel, Tracking Pixel, Conversion Pixel
Code placed on a website to track user information, impressions, and conversion rates.
Tracking conversions by sending a URL to an affiliate network/program.
PPC and CPC
Pay-per-click and cost-per-click, advertising models based on the number of clicks generated.
PPO and CPO
Pay-per-order and cost-per-order, advertising models based on the number of orders generated.
SID/TID/Sub ID/Custom Tracking ID/signature
Strings placed in affiliate links for tracking purposes.
Stock Keeping Unit, a vendor-specific identifier for a product.
An affiliate that acts as a middleman between publishers and networks, handling certain network details.
Universal Product Code, a 12-digit product identifier used in the U.S. and Canada.