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Organic Affiliate Glossary

  • Updated

 

A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z - #

A

Affiliate

 A company that sells another company's products for a commission.

Affiliate Agreement

A contract that defines the terms of the commission and other arrangements between an affiliate and an advertiser.

Affiliate Link

A link from an affiliate's website to an advertiser's website as part of an affiliate agreement.

Affiliate Network

A marketplace that connects merchants (advertisers) with affiliates (publishers).

Affiliate Program

Similar to an affiliate network, but the merchant lists the products/offers directly in its own program.

ASIN

Amazon Standard Identification Number, a unique identifier for Amazon.com products.

C

Conversion and Conversion Rate

Conversion occurs when a user interacts with an ad and takes a valuable action. Conversion rate is the ratio of interactions to valued actions.

CPA

Cost per action is a measurement of advertising costs based on direct user actions.

CPM

 

Cost per mille, the cost advertisers pay for impressions (views) of an ad.

D

Deep (Affiliate) Link

 A link that directs to a specific product rather than the advertiser's homepage.

E

EAN (GTIN-13)

International Article Number or European Article Number, a 13-digit product identifier used outside the U.S. and Canada.

G

GS1

Global Standards 1, an organization that assigns GTINs and other standards

GTIN

Global Trade Item Number, is a sequence of numbers associated with a barcode to identify a product.

I

Impression

The number of digital views a piece of content, such as an ad, has collected.

ISBN

International Standard Book Number, a unique identifier for books.

M

MPN

Manufacturer Part Number, is an alphanumeric code specific to a manufacturer.

N

NSN

Nato Stock Number, a 13-digit universal product identifier used by NATO countries.

P

Pixel, Tracking Pixel, Conversion Pixel

Code placed on a website to track user information, impressions, and conversion rates.

 

Postback Tracking

Tracking conversions by sending a URL to an affiliate network/program.

 

PPC and CPC

Pay-per-click and cost-per-click, advertising models based on the number of clicks generated.

 

PPO and CPO

Pay-per-order and cost-per-order, advertising models based on the number of orders generated.

S

SID/TID/Sub ID/Custom Tracking ID/signature

Strings placed in affiliate links for tracking purposes.

SKU

Stock Keeping Unit, a vendor-specific identifier for a product.

Sub-Affiliate/CPA Network

An affiliate that acts as a middleman between publishers and networks, handling certain network details.

U

UPC (GTIN-12)

Universal Product Code, a 12-digit product identifier used in the U.S. and Canada.