Including metadata and title tags in content is important for several reasons.
Metadata provides additional information about a webpage to search engines and other web crawlers. This can help improve the visibility and ranking of the webpage in search engine results pages (SERPs).
Title tags are important for both users and search engines. They provide a brief and concise description of the content of a webpage and help users to quickly understand what the page is about. Search engines use the title tag as a primary factor in determining the relevance of a webpage to a particular search query.
When including metadata and title tags in content, it's important to ensure that they accurately reflect the content of the webpage. This can help to improve the click-through rate from SERPs and reduce bounce rates, as users are more likely to engage with content that accurately reflects their search intent.
Overall, including metadata and title tags in content is a crucial part of effective SEO and can help to improve the visibility and ranking of webpages in search engine results.
Don't forget about:
- Image alt text: Alt text (alternative text) is a description or text equivalent of an image that can be read by screen readers and other assistive technologies for users with visual impairments. Alt text should describe the content and function of the image in a clear and concise manner.
- Meta descriptions: Meta descriptions are brief HTML attributes that provide a summary of the content on a webpage. They are typically displayed below the page title in search engine results pages and help users determine whether or not to click through to a particular website. Meta descriptions should be concise, informative, and relevant to the content on the page they are describing. They should also include relevant keywords that accurately reflect the content of the page to help improve the page's search engine ranking.
- SEO title: SEO titles are the titles of web pages or content that are optimized for search engines to improve their visibility and ranking in search results. SEO titles should accurately describe the content of the page or post, and also include relevant keywords that people may use to search for that particular topic or product.
- Short urls with keyword phrases: Keyword phrases can be used in short URLs to make them more descriptive and memorable, as well as to provide additional context for search engines and users. By including relevant keywords in the URL, you can help users understand what the linked content is about before they even click on it.