Organic offers several blocks that add structured data to posts that help Google better understand what your content is about. This in turn can lead to better rankings. Some structured data markup can also lead to your content being eligible for featured snippets or rich results in Google search results.
To achieve increased markup, create content using Organic’s schema-enabled blocks from the block library. These blocks include:
- Recipe block: Use this block to be eligible to appear in Google’s rich results for recipes. The recipe block contains many fields that may increase visibility but in order to be eligible for rich results, at minimum fill in the fields for image and name. Better yet, fill in the ingredients field as well to make your recipe content eligible to appear in Google Carousels. Typically, the more metadata you can provide in the recipe block, the better. Multiple recipe blocks can be added to a single post, however, SEO best practices suggest that multiples should be used only when sharing variations of the same recipe (e.g. three takes on a gimlet).
- How-to step: Build out step-by-step tutorials with how-to step blocks to add how-to structured data to any how-to article. When using this block, be sure to also activate the “Eligible for how-to schema checkbox” manually in the editor. This field is found below the main content well.
- Tools & Materials: This block can be used in combination with the how-to step block to create an in-depth tutorial with a materials list that’s easy for search engines to understand. When using this block, activate the “Eligible for how-to schema checkbox” manually in the editor. This field is found below the main content well. Keep in mind that only one Tools & Materials list can be added per post.
- FAQ block: Add trust and authority (and related keywords) to your article by answering frequently asked questions about your topic. When you do, use the FAQ block to build out the questions and answers to enable FAQ structured data on the page.