Use the Yoast SEO Premium settings to tell search engines and social networks more about a piece of content. For questions about SEO best practices, consult with your organization’s SEO lead or team.
The SEO title is the headline that is visible in search engines; this title can be different from the on-site headline. This field may be populated with variables, which will pull in data from various inputs, as pictured, or a user may type directly into this field to set an SEO title. The color indicator below the field displays as green if an SEO title is an appropriate length, and red if it is too long.
The title of a post will be used to populate the SEO slug section if no action is taken to override this default. After publication the SEO slug will become the end of the url. Modify this field prior to publication to customize the public url.
This description is displayed in search results. The color indicator below the field displays as green if an SEO title is an ideal length, and orange if it is too short or too long.
Within this tab, unique preview text and thumbnail images can be set for Twitter and Facebook. If these fields are left blank, the default thumbnail image and meta description will be used to populate the link preview.
Noindex and nofollow
Users can request search engines to ignore a piece of content by navigating to Advanced settings > Allow search engines to show this Post in search results, and selecting no. Making this change will add a noindex tag to the post after publication.
A nofollow tag can be added by navigating to Advanced settings > Should search engines follow links on this Post, and selecting no.